Destination Quebec
The Brief Destination Quebec wanted their presence at the show to reflect the range of activities available in their resort whilst appealing to a wide range of audiences.
The Solution Destination Quebec brought husky dogs and St. Bernard's in order to create a traditional Quebecois atmosphere. Visitors had a chance to have their photo taken with Husky dogs or St. Bernard's and were given the photo as a reminder to take away with them. Whilst visitors queued for photos they had the chance to make maple taffy lollies in ice troughs, giving them a real taste of Quebec.
The Results The feature allowed visitors to speak to resort representatives and take away a reminder of the day/sponsor.
- 32% of visitors are likely to recommend Destination Quebec to friends as a direct result of the Husky Lodge Feature
- Quebec Husky Lodge was voted the 2nd favourite feature at the show
- Destination Quebec will be returning as a sponsor to the 2009 show