LAND ROVER

The Brief 
For 2008 Land Rover wanted to bring something new to the show following the success of the 2007 Land Rover Burton Rail Jam. The primary objectives for the sponsorship activity were to integrate the brand into the show and a snowsports event in a credible way, generate solid leads and capture data.

The Solution 
The 40ft Kicker gave the brand the opportunity to showcase their involvement in the winter sports industry and ran alongside the Land Rover Alpine Climb which invited visitors to test the cars limits as an example of how well they drive in the mountains.

The Results 
Land Rover up weighted their sponsorship of the show between 2007/08 offering their support to several features which tied into their brand including Land Rover Alpine Climb, Land Rover Main Slope and Land Rover Fashion Show & Brand Arena.

Land Rover achieved significant leads and data as a result of being at the show.

51% of the visitors were aware of the Land Rover Main Slope in the pre show marketing.