VOS Media’s Snowsports division rebrands website

VOS Media’s Snowsports division, consisting of Daily Mail Ski & Snowboard Magazine, Ski & Snowboard show and the portal previously know as www.metrosnow.co.uk are set to rebrand their website in order to ensure a more consistent brand message for consumers and partners alike.

The new domain www.skiandsnowboard.co.uk will take over from the former www.metrosnow.co.uk domain in April with developments to the current site also taking place. The new name aids user definition of the website and helps consumers in the search for topical ski and snowboard content.

Tim Holmes, VOS Media’s Head of Snowsports commented, “The aim is to help users, readers and visitors understand the products that VOS Media own by creating brand synergy across the portfolio. The opportunity to change domain name came at a great time as we’ve been making developments to the site so the name change and new look will go hand in hand. We are looking forward to setting it live at the end of this winter season.”

The website contains a range of snowsports information including snow reports, resort guides, news, events, competitions and pro blogs from riders such as Jenny Jones and Katie Summerhayes. In 2010/2011 the site launched its own bespoke video channel www.metrosnow.tv which includes video editorials from roving reporter Matt Carroll who travels the globe finding hidden tracks, secret runs and the best food the mountains have to offer.  Also new in 2011, the UK’s biggest selling wintersports magazine, Daily Mail Ski & Snowboard Magazine launched a digital version of the magazine. Featuring selected articles, features, pictorials competitions and more DMS&S digital is a slimmed down version of the print magazine and is available to download free online and via the i-Tunes store.

The website www.skiandsnowboard.co.uk will be relaunched at the end of the season with a new look, improved content and easier navigation in order to enhance our users experience even more. Further details to follow.
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Notes to editor

VOS Media Snowsports portfolio consists of the award winning Ski & Snowboard Show, market leading Daily Mail Ski & Snowboard magazine, informative online portal www.metrosnow.co.uk and digital publications Altitude and the digital version of Daily Mail Ski & Snowboard magazine.

For further information contact: Gabrielle Williams 020 7370 8544 gabrielle@vosmedia.co.uk

Record Breakers at The Outdoors Show

There may only be several working days before the country gets festive but The Outdoors Show team is busy beavering away with 97% of floor space sold, digital showguides live, celebrity additions, record breakers and a coverage agreed with the Telegraph.

Adding to an already packed floorplan the sales team have seen a boost in exhibitors signing up including the outdoor equipment experts Karrimor, support from UK tourism with Norfolk Tourism and Crowhurst Park plus overseas exhibitors, the Greek National Tourism Organisation.

If you aren’t involved yet there is limited space available so book before the New Year to ensure your place at the show and reach 75,000 visitors*

Ramblers Vice President Janet Street Porter has been added to the line up on the Motorola Main Stage. Janet will be presenting the prestigious Walk Awards on the Friday of the show and there’s still time to vote for your favourite gear, routes and personalities here.

We’re also breaking records this year with Go Ape confirming the 500ft zip wire they are bringing to the show is officially the longest indoor zipwire in the world!

In the press:

The official showguide is now live and available to view on www.theoutdoorsshow.co.uk featuring main attractions, gear highlights plus the full exhibitor list. The showguide is also on sale now as part of TGO magazine and available in all good retailers and will be available free for visitors who have pre booked their ticket.

The Telegraph will be supporting the show with editorial and adverts, so watch out for coverage in the New Year.

*Combined attendance with the London Bike Show and The Boat Show.

The Outdoors Show addes Field & Trek to expanding exhibitor list

The Outdoors Show is pleased to announce Field & Trek as the official retailer partner for the 2012 Show. New to the show, Field & Trek will be exhibiting in a 220 square metre stand providing visitors with all the kit and advice they need whatever the outdoor pursuit.

Show manager Geraldine Reeve is pleased to add such an established retailer in the outdoors world to the already strong line up of exhibitors saying “The addition of Field & Trek to the show is really positive. It’s the perfect fit for both parties with our visitors looking for all the latest gear and Field & Trek wanting to attract a wider audience during January. We feel it will contribute a lot to the visitor”.

New for 2011 Virgin Wines & Beer Boutique will be hosting wine and beer tasting sessions at the Globe Taste Experience area. Visitors will be able to book either a wine/beer session or both. Experts will be guiding visitors through the vineyards/ breweries of the globe with six tastings per session. Visitors will have the chance to purchase their favourite tipple after their session. Tasting ticket prices start from £16.

In the Press
This year the show has teamed up with TGO Magazine to produce the official showguide. Available from 8th December in retailers across the UK plus distributed free to all advance ticket holders at the show. Readers of TGO magazine, the UK’s leading monthly hill walking magazine, will be able to get a sneak preview of this year’s show and exhibitor list before Christmas or take it home with them after the show.

From 10th December London Underground users will start to see The Outdoors Show escalator panels. A key part of the The Outdoors Show pre-show marketing campaign, the panels will stay up until the opening of the show. The escalator campaign will be coupled with advertising across the London Evening Standard and Metro newspapers to reach the active 2,333,333 million people travelling on London Underground every month who are looking for things to do (www.tfl.gov.uk).

6 Weeks until The Outdoors Show Opens

With only 6 weeks until The Outdoors Show 2012 returns to Excel London, the show is really filling up with only 10% of floor space now available.  

New for 2012

Go Ape have confirmed their involvement and will be bringing a 150m zip wire spanning the entire length of the show. Go Ape, the UK's No.1 tree-top adventure has teamed up with the show to recreate the outdoors action at the show with a zip wire suspended high over the heads of exhibitors as visitors take a leap of faith and fly through the show at high speed.

In the press

February’s issue of Trail magazine will include a massive 8 page feature all about this year’s show. Previewing show features, guest speakers, featured exhibitors and more, plus offering readers a great ticket offer. The magazine is available from 21^st December and is a core part of the marketing campaign which will ramp up massively over the Christmas period, appealing to early ticket bookers and those looking for new adventures in the New Year.



Goody Bag Sampling Opportunities at The Outdoors Show

The Outdoors Show is the No.1 Event for Outdoor Enthusiasts in the UK. Taking place 12 - 15 January 2012 the show attracts over 70,000 people, providing a fantastic environment to market your product.

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